To uncover opportunity every project must start with some insight. It may come from management intuition, deep consumer analysis, research that uncovers a gap in the market or simply talking. Before a strategy can be developed we get to know your business, your target markets, your competitors and, most importantly, your objectives.
From a clear understanding of challenges, opportunities and objectives we can be free to imagine a possible future. This may be the articulation of a new brand vision, development of a communication strategy or the declaration of a desired market position. Through clear thinking and imagination we start planning your competitive advantage and envisage what your brand might become.
Insight and strategy is the springboard for creative execution. Now we can bring a brand or communication strategy to life, turning ideas into visual expressions that capture the essence and promise of your brand. It's how we connect with your customers or audience and how it differentiates you from competitors.
Every interaction with your brand is a moment of truth and the experience will influence your audience’s understanding of what your brand stands for and what sets you apart. Well planned and executed implementation across all touch points is vital to its success. This is where the rubber hits the road, and we bring your brand to life.
A complete visual audit of all current branded communication was also conducted.
The rational brand story of Involvement & Focus is emotionally expressed as ‘I can, we will...’
The brand story of Support & Unity is expressed as ‘Together we stand’.
And the third brandy story Freedom of Choice was expressed as ‘If I were...’
See our creative process