Fuse Recruitment is a start up recruitment company specialising in engineering, science and trade services with offices in Melbourne and Brisbane. To launch Fuse we worked with their small but experienced team to clearly define and align their brand strategy and positioning with their business objectives. Right from the outset we needed to ensure the name, branding and communications felt national, trustworthy, reliable, enthusiastic and experienced.
The name and brand identity needed to engage strongly with both candidates and clients and demonstrate that this group of professionals are well connected and 'in the know'. The name says it all – Fuse Recruitment – the fusion of the right person to the right job.
We developed a brandmark and visual language that clearly sets Fuse apart from it's competitors, a look that is strong, contemporary and confident. We also developed a postioning statement - it pays to be connected - that fits perfectly with their name and visual identity.
Fuse launched with a website and phone app that announced them as a credible recruitment business that has been up and running for some time. Other marketing materials are following and our client is delighted.
Brand and Communication Strategy
Web / Interactive / Digital