“Our brand was standing still. We had a loyal customer base but weren’t broadening it. On a limited budget Blenheim developed a brand image which was stylish but simple. They used one colour black for everything. It was economically translated to stationery, point of sale, packaging, signage and livery. It’s created us an unmistakeable identity, even in our advertising as well. You could definitely say they put us in the black. Boscastle is now one of the most recognised gourmet pie brands.”
Terry Cremean
Founder, Boscastle Hand Made Pastries
Services Provided
Brand and Communication Strategy
Brand Identity
Marketing Communications
Packaging Design
Advertising
Environment
Point of Sale
Brand Management