Since launching its new brand several years ago, Cricket Australia have been aligning its many state-based cricketing associations, teams, events and competitions with its new brand image. The primary objective is to create a consistent look across the many brands Cricket Australia manages, particularly by utilising their unique shield shape.
We have been working with Cricket Australia since 2008 to design and guideline a range of brand identities for the many associations, teams and events it manages.
Our ability to interpret the unique needs of each brief, utilise imagery associated with cricket and design brandmarks that represent the values inherent to Cricket Australia has lead to our strong working relationship. We have developed brandmarks for Cricket Tasmania, the Tasmanian Women's cricket team, Cricket Umpires Australia, MyCricket, Aussie Cricket Crew, The Indoor Cricket Masters World Cup event and the Futures League to name a few.