A brand is a promise, big idea or expectation that lives in the mind of each customer that encounters, considers or experiences a product, service or company.
And like it or not, customers have thoughts, form opinions and expectations of products, services and businesses – some positive, some negative. Quite often, branding is the only way you can control these opinions and, importantly, this means you need to be in control of your brand. You need to be sure it really is standing for what you want it to stand for and saying what it should be saying.
If you believe your brand is lacking, needs realigning or reinvigoration then it might be time for a review.
Reviewing your brand is part looking at the past, part analysing the present, and part foretelling the future. It’s taking a good hard look at your brand and seeing if it stacks up against your competitors. It’s reviewing your values and deciding if they are relevant to your customers. It’s talking to your staff to see if they know how to consistently deliver your brand promise or message.
Our brand audits take an independent view of how you communicate, to help you find clarity and consistency with your brand. It’s the start of a plan and a way to help you move forward in revitalising your brand.
To find out more contact Creative Director, Steve Blenheim
Creative Director, Steve Blenheim, was an invited speaker by the Australian Graphic Design Association's '48 Series' at the Victorian Government's 'State of Design' festival. The topic for speakers was 'Sampling the Future' and with the current revival and interest of vinyl albums it was time for Steve to dust off some of his old favourites and reminisce about his love of record album design and stories behind some classic covers. For a young Steve, pouring over the cover design of a new album was as thrilling as placing the vinyl on the turntable and cranking the volume. In fact, this was the spark that inspired him to choose design as a career.
Below is some of Steve's presentation. Whilst the images have been captioned, Steve spoke exstensively about the many stories and some 'urban myths' associated with these covers. These days he enjoys his extensive digtal music collection but laments the token album artwork thumbnail you receive when you download a new album. He's enthused about the revival in vinyl and, of course, their covers. He’s always up for a chat about the halcyon days of album cover design and loves a good music trivia session.