Surefire is a start up, challenger brand in collated nails used mostly by tradesmen in nail guns. Our client saw an opportunity to breathe new life into a stale category dominated by a single brand, creating value and choice for retailers and the modern day tradesman.
Our brand identity and packaging design depicts a strong and confident proposition from a specialist in quality nails with guaranteed performance.
Services Provided
Strategy
Brand Identity
Packaging
Marketing Communications
Catalogues